If you stick to the manufacturer's recommended intervals, and there isn't any real reason not to, then you're talking about two oil changes per year if you ride 10k per year. That would make for a maximum of eight oil and filter changes, four primary fluid changes, and two trans fluid changes over the four year term of the contract. So let's figure about $63 for engine oil and filter times eight, or $504. Then add about $18 for 1.25 quarts of primary fluid, times four, or $72. Then you have about $15 for a quart of trans fluid, times two, or $30. Throw in $10 for some O-rings for the drain plugs. So we have a grand total of $616 for fluids and filters over that four year period. That leaves about $1384 labor. If you don't mind paying full price for the fluids and filters, and almost $1400 for less than twelve hours of simple labor, then maybe it's a decent deal. I prefer to do those services myself, so I know they are done right and using the fluids and filters I prefer, but I realize some people don't know how or just prefer to let someone else get their hands dirty.
Is it a good deal? Depends on who you are. If you're the dealership, it's a good deal for them. A regular consumer, not so much. It all comes down to how much value you place on having someone else do the work. Only you can answer that question. Btw, I assumed this includes all the other maintenance items on the interval checklists. If it doesn't, and is only fluid changes, then that labor charge is way beyond ridiculous.
JMHO - Jerry