In the days when the military men were coming home from the war and were still looking for the adventure that they had during war, they decided to buy motorcycles and many made choppers and when they saw another rider they raised a clenched fist in the air to signify power and brotherhood. There was a negative social stigma associated with "bikers". Bikers were connected by "us against them". When biker clubs or gangs members passed they gave the clinched fist, arm at 45 degrees up, to other members. This was the time of the bad boy biker. Then everything began to change when Honda ran adds that said, "You meet the nicest people on a Honda". The ads depicted housewives, a parent and child, young couples and other respectable members of society, riding Hondas. Honda sales sky rocketed and soon after came the copycat ads. Harley-Davidson saw Honda’s success and almost immediately, came out with an ad campaign called “Young America” that looked suspiciously similar to Honda’s “Nicest People” campaign. Other manufactures followed with their version of clean cut young american ads. The rest, as they say, is history.