Grimmer's resume includes a stint at Clif Bar, Plum Organics, Campbell Soup, and he was Founder and CEO of Habit, the world's first personalized nutrition life science company. All food companies.
Yep, with a background like that he is a great fit for HD. Not. I saw this over & over in companies I worked for. Some guy with ZERO industry experience is given a huge job with a monster budget & they try to market a MC company like a soup company or some such crap because that is their background & that is what they know.
Harley's new ad campaign "Harley Davidson is Mmmmmm mmmmm good!".