Custom Vehicle Discussions > CVO™ Road Glide Custom®
2023 CVO Purchase Price and Deals
JCZ:
--- Quote from: FLSTFI Dave on February 18, 2024, 08:25:48 AM ---My bet is the dealer is still making money or worst case braking even at that price.
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I'm thinking the same thing. Even at MSRP there's still a nice profit margin built in to that for the dealerships. I remember the days when it was not uncommon to see them below MSRP if somebody just did a little research.
kojak:
--- Quote from: JCZ on February 18, 2024, 02:26:41 PM ---I'm thinking the same thing. Even at MSRP there's still a nice profit margin built in to that for the dealerships. I remember the days when it was not uncommon to see them below MSRP if somebody just did a little research.
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If I remember right, their profit margin used to be a little over 20% of msrp, harley squeezed the dealers a bit more last year and its probably around 18% now.
OBB:
--- Quote from: kojak on February 19, 2024, 07:27:29 PM ---If I remember right, their profit margin used to be a little over 20% of msrp, harley squeezed the dealers a bit more last year and its probably around 18% now.
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No luck with the 23.5 CVO but they do have the RG Limited CVO on seedealercost
FLSTFI Dave:
--- Quote from: OBB on February 19, 2024, 09:39:07 PM ---No luck with the 23.5 CVO but they do have the RG Limited CVO on seedealercost
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Using that the mark-up is between 17 and 18%. That's a bit less than it use to be. There should be plenty of profit in there. Most dealers will find another 1K in profit before your out the door.
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