Well here's my 0.02
Harley has the capability to turn things around but only if they start listening to the one demographic they still have and that is me, you and all the other people of a certain age that have the desire and the ability to buy their products.
I actually want to buy another Harley and would do so if they would make one I really, really, really want to buy, but they are too busy trying to cheapen up their costs on every part while adjusting the retail prices up because they think it will improve their bottom line, but they are dead wrong. Their sales are down because their product is overpriced and at times grossly unreliable.
In this day and age it is reprehensible that HD couldn't design a proper and reliable oiling system for the M8 until at least the eighth attempt. That they could not fix the oil transfer on the M8 without venting the Trans to the primary. Etc, etc ,etc.
The day the last of the folks who bought the company back from AMF in 1982 left the helm and they started bringing in outsiders to run things is the day it went to hell in my opinion. People like Jeff Bluestein knew what the connection between the motor company and the customers meant, the new folks want to go find a new demographic to buy an overpriced electric bike or adventure bike, while other motorcycle companies like Polaris are laughing all the way to the bank.
Maybe someday one of these new leaders will figure this out, but I doubt it.