I got shirts for both of us and 20% off all parts I wanted for the bike both in-stock and whatever I wanted to order, a calendar for the next year with a photo of us taken standing beside the new bike, a free year of HOG membership (think everyone gets that) and a years member ship in local HOG club, no "freight" charge add-on and no set-up charge, 1000K mile service and finally a gift pack of can coolers, key chains etc.
The 20% deal, as we all know, does mount up. On the 09 SERG is saved me $800.00 that night when I bought $4000 worth of tourpak, lowers etc. I know this could have been ordered by any number of dealers at 20% off but doing it while buying the bike I got them to cover all that stuff as installed which made it part of bike warranty. Even though I installed it all, they covered me there as a perk. Just had to ask.