I went through this in 2011 when I tried to buy a skunk from the local dealer (Brighton Mi) which would have been my 4th bike from them and they tried to get me for $3,000.00 over, but they said they wouldn't charge me set up? They can do as they want, they have the right to make money on something based on supply and demand. I agree with the others, it's very short sighted to do that to loyal returning customers. At the end of the day, someone somewhere will sell you the bike for MSRP and in the end, they lose a long term customer, not to mention the referrals and parts and accessories that would have gone with the bike! I run a car dealership and I preach that daily to my sales managers and sales people. Think long term, think about your loyal customers and the business they bring you if you right by them. That will add up to a lot more than the 1 time $3000.00 burn. Bad business as far as I'm concerned.