www.CVOHARLEY.com
CVO Social => In The News => Topic started by: iski on March 05, 2019, 02:40:07 PM
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https://www.msn.com/en-us/money/companies/harley-davidson-scoots-into-kids-electric-bikes-with-stacyc-deal/ar-BBUoCTs?OCID=ansmsnnews11 (https://www.msn.com/en-us/money/companies/harley-davidson-scoots-into-kids-electric-bikes-with-stacyc-deal/ar-BBUoCTs?OCID=ansmsnnews11)
Harley-Davidson scoots into kids electric bikes with StaCyc deal
(Reuters) - Harley-Davidson Inc moved into kids electric bikes on Tuesday with the purchase of California-based StaCyc Inc, tapping a new business outside its declining core market in classic motorcycles.
StaCyc's 'EDRIVE' bikes, which retail at around $650, are aimed at toddlers and kids, encouraging them to have fun outdoors as they learn to balance while getting a hang of biking.
The lightweight bikes have an aluminum frame and boast of three power modes and a 45 to 60 minutes charge time. A single charge delivers a cycle time between 30 and 60 minutes.
"The StaCyc electric two-wheelers will provide an entry point for the youngest riders," Harley said in a statement.
Harley's sales have declined in the United States as its core baby boomer audience ages and millennials are slow to purchases its motorcycles that can cost upwards of $28,000.
In January, the company said it expects to ship up to 222,000 motorcycles globally in 2019, the lowest number since 2010.
The company last year unveiled a plan to introduce cheaper, nimbler bikes to woo young riders, and plans to launch its first electric motorcycle without the traditional clutch and gear-shift controls by fall this year.
Harley aims to deliver "a full range of electric products for a vast audience," Senior Vice President of marketing and brand Heather Malenshek said.
The company did not disclose the price at which it bought StaCyc.
Shares of Harley were marginally down at $37.49. Up to Monday's close, the stock had risen 10 percent this year, compared with an 11.4 percent increase in the S&P 500 index.
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The lightweight bikes have an aluminum frame and boast of three power modes and a 45 to 60 minutes charge time. A single charge delivers a cycle time between 30 and 60 minutes.
Did anyone else notice that this kids e-bike, which sells for about $700, has the same basic range as the upcoming Livewire at $30,000 plus? Crazy stuff that...
Maybe the MoCo wanted a bike for the kiddies to ride with the same range as mom/dad's Livewire so neither would feel left out when the charge runs dry... ;D
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Good luck to them..
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Sounds like something to throw-in as a freebie to a big bike buyer who has kids. A little incentive to close a sale.....
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Brand loyalty starts at an early age. Start 'em out young, they will be more likely to buy bigger bikes when they get older.
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Brand loyalty starts at an early age. Start 'em out young, they will be more likely to buy bigger bikes when they get older.
Exactly! When I was a kid growing up in the country we had mini bikes. Later generations had 3 wheelers and now kids get quads. They are not exposed to two wheels like my generation was. At least that is how it seems.