This report came out today :
Harley-Davidson Inc. (HOG) “Lowering our Q1 ’16 estimates following weak U.S. sell-through trends in March” We are lowering our Q1 US retail unit sales forecast 300bps to -6.0% (33,350), which is below consensus of -0.1%. Shipments tracked to 78,500 (-1.4% Y/Y), while ASPs trended to $15,456. Following double-digit Y/Y declines in January, a slight recovery in February, trends weakened further in March. HOG lost market share at an accelerated pace Y/Y in March, resulting in an overall market share decline in Q1. Within our data we observed consumers buying an increasing % of current model-year bikes compared to the previous model year, the first time in over 2 years