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Topic: WWRD (Read 3352 times)
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Jock
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WWRD
«
on:
February 04, 2009, 09:47:03 PM »
Question: In these tough economic times what is the best business model to maintain and grow your business?
In an effort to answer this question I visited Bruce Rossmeyer’s Daytona Harley-Davidson to see how this marketing genesis was handling this matter.
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Jock
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Re: WWRD
«
Reply #1 on:
February 04, 2009, 09:47:39 PM »
As you can clearly see here the theory of reducing your inventory to increase cash flow is not being exercised at this dealership. However in their defense it is going to be Bike Week in a couple of weeks.
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Jock
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Re: WWRD
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Reply #2 on:
February 04, 2009, 09:48:22 PM »
What about limiting your product line to decrease potential exposure? Well again it does not appear to be their course of action…new lines all over the place…Sucker Puck Sally, Thunder Mountain, American Iron Horse, Eddie Trotta, Hellbound Steel and others
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Jock
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Re: WWRD
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Reply #3 on:
February 04, 2009, 09:48:57 PM »
Speaking of the custom builders certainly they have been reduced…
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Jock
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Re: WWRD
«
Reply #4 on:
February 04, 2009, 09:49:55 PM »
Now I got it…adding a more affordable line of transportation….
«
Last Edit: February 04, 2009, 09:58:47 PM by Jock
»
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Jock
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Re: WWRD
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Reply #5 on:
February 04, 2009, 09:50:33 PM »
After thinking about it perhaps this direction has increased his customer count/sales.
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Jock
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Re: WWRD
«
Reply #6 on:
February 04, 2009, 09:51:10 PM »
mmm what about the CVO Line…what’s the status? Reduced inventory? Reduced cost? What should I expect?
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Jock
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Re: WWRD
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Reply #7 on:
February 04, 2009, 09:51:43 PM »
Well for those of you looking for the Silver Bullet Ultra Classic…we have one and it is “priced right and ready to ride”
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Jock
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Re: WWRD
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Reply #8 on:
February 04, 2009, 09:52:25 PM »
Good News for all of us…these babies are maintaining their value according to his pricing.
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Jock
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Re: WWRD
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Reply #9 on:
February 04, 2009, 09:53:09 PM »
As the We’s would say…Three CVOs no waiting…
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Jock
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Re: WWRD
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Reply #10 on:
February 04, 2009, 09:53:45 PM »
AND THEN IT CAME TO ME…WWRD…What Would Rossmeyer Do? What else? Add on to the ready-made carnival he already has in place.
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Jock
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Re: WWRD
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Reply #11 on:
February 04, 2009, 09:54:36 PM »
What better pleasure would you obtain as a resident of these nice condos then to have this at your front door?
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Jock
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Re: WWRD
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Reply #12 on:
February 04, 2009, 09:55:10 PM »
Oh yeah and don’t forget you can always sell some space…
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Jock
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Re: WWRD
«
Reply #13 on:
February 04, 2009, 09:56:07 PM »
As I stated in the first post, this guy is a marketing genesis and as PT Barnum stated,
“There is a sucker born every minute”
To those of you that have purchased your bikes from him GOD Bless You for assisting the economy on a higher level
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Gettinold
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SOMEWHERE NORTH OF HEAVEN WHERE EAGLES DONT FLY
Re: WWRD
«
Reply #14 on:
February 04, 2009, 10:19:10 PM »
Amen to that .
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