How this ?
Ruger LC9 – A New Pocket Pistol in 9mm
Today they announced the new LC9 polymer pocket pistol exclusively online at 2pm. You will not find an story on it in any print magazines today. It is still two weeks until SHOT Show, and by then it will be old news. Most remarkable is that the gun is actually shipping February 1, 2011, in like a month. In an industry where only a few years ago the print world ruled and you couldn’t get a gun for six months after it hit the magazines, this is a monumental approach that Ruger is using to launch a new product.