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[Diamondback]

 

The entire experience is the reason:
1.   the bike
2.   the riders
3.   the groups riding
4.   the clothes
5.   the chrome
6.   the sound of over one hundred years of the big V.
7.   What the rest of the world does not understand? 
8.   the great parties and rallies, from Sturgis to state rallies and the national ones.
9.   the history of the company from the first bikes over 100 years ago, to the WWI and WWI bikes, the 60's, etc etc etc

Finally, only those that ride understand.


 

[lucille]

The Harley Mystique ? Today ? Right now ?
That you can choose from some 800 pages of Parts and Accesories to "make it your own "  
Buy an overpriced toy, spend more money on it and then with any luck you'll be able to tell it apart from the 100,000 others parked on Main Street in Sturgis.

Harley-Davidson has done a supurb marketing job......selling the concept of 'The Harley Family', individuality (everyone wearing their black T-shirts today?), convincing the moneyed public that they 'need' a Harley-Davidson at $20,000. +-, and as Spiderman noted, customizing your American dreamcycle with the necessary Parts & Accessories (Help please...which concho...Skull Collection or Live To Ride) .........now you 'belong'........
...happy trails to you, 'till we meet again.....