Question: I have understood theat the FXR '99 was the first Screamin Eagle built according to the history in this thread......why the "SE" letter were no added to FXR? but until 2000 with the RG..........
I would say because and this is only "speculation" that at the time the CVO program began, HD wasn't sure that it would do as expected. For these reasons, Initially the CVO program was to:
1) Bring the FXR customer back to the dealerships
2) Respond to the customer requests for the FXR vehicle.
3) to TEST the Motor Company's ability to produce "Low Volume", highly customized vehicles for "niche" markets.
4) To generate "incremental" vehicle sales and profits.
They were looking at perspective customers as being:
1) FXR loyalists who once owned an FXR and would want another one.
2) FXR tradionalists who wanted the style of a custom FXR but wouldn't want to look for a used FXR to customize.
3) HD collectors who would be attracted to the "exclusivity" of the "low-volume" production campaign.
HD felt this was also a way to "showcase" the "depth" of the P&A product line while demonstrating the customization options available to the existing FXR Owner.
All of this of course led to a very limited idea to begin with.....what would the market do, would it respond as they hoped....or not....and as we all know, "Screamin Eagle" is associated with "Accessories" both "motor" and "chrome" and while few will admit it, the CVO line today is much to do about "bling" as it is to do about anything else, it's synonymous with "Accessories" thus they "advanced" their "marketing cause by labeling the CVO program as the:
Screamin Eagle CVO Program
Regards,
Tim