Obviously every year the owners of the previous years bikes bash the new model, and the prospective buyers think it is great. However, this year it is a little different. Aside from the small TP changes, there is no improvement on the '10s over the '09s (which themselves where a big improvement over the earlier SEUC's, if only because of the new frame). The flames, in my mind, are not befitting the bike. Flames are a hot rod style, and the SEUC is an ultimate full dresser, hardly a hot rod, even with the 110 engine. I also think that on two colors (blue and amber) they did put colors upside down, instead of the lighter color on the top. Gives the bike a much better look, as can be seen on the silver/blue '09.
All in all the 2010 models do confirm that the Moco has grounded many aspirations and is designing with cost in mind. The small changes to the models, using existing parts and patterns, the reduction of available colors on almost all of the standard bikes, all speak for a reduced production load and better profitability. They need that with about 30% less bikes sold. So the 2010 are the recession collection, and that is quite good. It helps us owners in keeping resale values in better shape and it helps the Moco in returning to better profitability.
One notable exception is the Ultra Limited, with a price tag of more than $10k less than the CVO Ultra the most tempting offer for anyone wishing to outfit the bike by themselves and have money to spend on mods.
Just my 2 cents.
Ride safely,
Louis