When I started riding, early 70s, Harley had dirt bikes that were made in Italy if I recall correctly. Group of guys I rode with were all on Japanese bikes. Point is, HD had an entry level bike at that point in time for a market they have ignored for years.
Looks like HD is aiming at BMW & others in the Adventure Touring class. It's a market they don't address now, should be interesting. The one that I have the most interest in - not for purchase just curiosity - is the LiveWire. Electric bikes have a lot of potential, especially for commuters who are looking to save money on transportation and parking space costs. If HD can innovate in the electric market, that lineup could put them on a new track, and develop the younger rider market. Would that sell lead sled big touring cruisers eventually? Some no doubt. At some point those long distance cruisers could also be electric if battery charging tech continues to improve.
Will wait & see, no reason to go blow smoke up the masses' asses yet, but it does look HD is looking seriously to the future. Price points, reliability, comfort, performance, and comparisons to whatever else is out there on these new models will tell the tale as always of success/failure. I wish them well on their endeavors to persevere.