Fun! It is the Fun factor. Yea a Cadillac is more comfortable. But I want the 1967 corvette... It's more fun.
I agree. I like riding the 'Wing but I wouldn't want to own it... then again I wouldn't want to own an Ultra either.
If I want to have wind protection, crash protection, heat, a stereo, GPS, and loads of storage space... I'll drive my truck. When on my motorcycle I want the motorcycle experience in spades. Yes, it's windy... Yes, it's loud... Yes, it vibrates... Yes, if it rains I get wet... it's a motorcycle, not a station wagon.
It also needs to excite me. Not just when I'm lookin' at it... but when I'm riding it. It needs to move with authority, it needs to handle, and it needs to stop as well as it goes. The thought of an 800+ pound, 65 horsepower motorcycle excites me about as much as watching paint dry.