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[RioGlide]

About 20 years ago, I worked for Autotrader - way before there was a website of course.

But I remember that individual ads weren't always removed when they were scheduled to come down.  I sold the "display" ads to dealers - the ones that took up a full page in the weekly publications.  Those did come out when they were supposed to, and were updated regularly.

In many cases, the dealers would add single vehicles to their display ads, and often in multiple publications in different markets.

It wouldn't have been practical for them to check each one every time and many ran beyond when they should have.

Not saying that was the case here, but the dealer might have run it as a legit listing weeks or even months ago and never knew it was still on the website.

[SEURG]

It's all about generating interest and leads.  Not Faulse at all.  The state call for price and don't swtate the vehicle is in stock.  Many dealers are taking orders.  As you know business is tuff and this ia a practise many retails utilize, not just car or motorcycles.

[grc]

It's advertising, but I seriously doubt it falls under the definition of false advertising.  If you look at the ad, they list all sorts of other models as well, and none are shown as being actual in-stock bikes.  So what is Cycle Trader's policy on ads?  If they are only supposed to accept ads for individual existing bikes, then this ad wouldn't fit that requirement.  But I think you will find that there is no such requirement.  Cycle Trader is like any other such operation, they'll take any ad that's accompanied by the fee.  Kind of like Craig's List, where any kind of immoral or illegal activity can be advertised as long as the Craig's List folks get their fee.


Jerry