The reason they are selling is to reduce the overly large "footprint" of dealerships they own at very favorable prices-to them. In other words, no "fire sale" deals.
They are reinvesting the money in other business ventures outside Harley-Davidson.
Look I understand your point. I know them on a casual basis for over 25 years but I have never bought a bike from them either--for your and other posters same reasons.
Business is Business and friends are friends..... I do marvel at the people that are willing to pay what they ask and like to speculate on how much they will get come trade or sale time.
Happy Holidays!!
There are fewer Rossmeyer south Florida locations (market was over supplied for the economy) & not a big surprise the old Daytona Beach store closed. Some dealers sell or try to sell at thousands over MSRP. And some will pay that price. As long as they continue to have customers, for them it's a good business model. For those who live in their marketing area, it sucks.
Know of several dealers who have sold profitable stores for profit. No problems with dealers making a profit, if they lose money, unlike a government entity, they go out of business.
As far as Destination Daytona, for me it's a waste of time if bike shopping. The store is a novelty since it is huge & granted when I hit Bike Weeks I end up in the area, if not n the store.
Merry Christmas!