I made up nothing believe me, that is what the Dunlop guys told me (he was a Regional manager) , could they be covering that these new tires are simply just not as good as the old design, maybe, but I doubt it, tires tech. has come a long way, and tires (like most other items) usually always get better...... not worse, when former fronts always got at least 30K miles (straight touring miles) with really very real wear, & these new ones are cupped to the point of having to be replaced at 11K, then there is a problem, & we both know Dunlop did endless testing on these tires prior to releasing them, they just never spent much time testing the them put on in the incorrect direction from the direction they were designed for, , & that is what they told MOCO. That is the explanation for the early released 09s having the front tread running one way, & then late released 09s have the tread running the other direction.