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Just an excerpt from one of the most uneducated articles about Harley I have ever read.

  The company also revamped its Harley-Davidson academies, adding more classes in the U.S., Mexico, Canada, Brazil and China. New and wannabe riders have the chance to learn how to ride a motorcycle on a Harley and receive their motorcycle license in the process. The thinking goes, if consumers learn to ride on a Harley they will develop brand loyalty, Pflughoeft said.
But with motorcycle price tags of $15,000 to $19,000, Harleys are still out of reach for many people.
"Quite frankly, most millennials simply don't have the financial means to buy a $15,000 bike," said Genevieve Schmitt, founder and editor of the women-focused online motorcycle magazine Women Riders Now.

[Twolanerider]

Publication date had to have been 1992.