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[mjb765]

I liked the atlas.  Once in a while the Enthusiast had a decent article or imformation about HOG events. 

I would rather it not be digital, as I won't remember to look for it.  Print I can scan it and see what I need to know

Agreed

[spence]

Just another company catering to a younger generation instead of the people that have helped build the company.  We should have been given an option to choose which we wanted, personally I would have taken the printed version, with it switching to online I will never read it.  I like my magazines, books and newspapers printed not digital.

[FLSTFI Dave]

X2

They should have given the option to those that wanted the magazine and atlas. For those that got the life membership back in the day that's what we signed up and paid for.

I fully agree.  They keep taking away stuff, that awe got when we decided to become life members.  Not right

[charles05663]

On another note, going to an online edition will allow HD to track the interest level of HOG members.  It will also allow them to inundate members with rotating advertising. 

I am sure some wiz kid and bean counter was the driving force for the change.
 

[Twolanerider]

On another note, going to an online edition will allow HD to track the interest level of HOG members.  It will also allow them to inundate members with rotating advertising. 

Which, if so, will be only one more piece of online detritus to unsubscribe from.

[Indenial]

I was disappointed when they took away the atlas.  And now really disappointed that there is no magazine, as I enjoyed sitting in my chair and looking at it.  And---as an annual paying member, I am asking myself why do I want to continue my membership.  I'm having a hard time coming up with an answer. Guess I'll have to check on my ATT phone discount and see if that still holds.  I hope the younger crowd can make up the financial difference.

[Grizzly]

Remember the good ol' days when we received HOG Tales every other month and Enthusiast with each change of seasons, and an annual Road Atlas.  Not to mention almost every State and Province having an annual rally AND a National Rally both in Canada and the US and Life Members getting special trinkets at the rallies?  Yeah, those were the good ol' days.

Well, they're gone just like many other HOG benefits... I guess they just aren't collecting enough from their once listed million HOG members around the world.  I believe they oversold the idea of Life Memberships and that's the basic problem... There must be quite a number of Lifers who still receive mags and their annual package even though they no longer own a bike or a Harley.  Plus there must be fewer paying ridiculously high annual fees.  Do they even still have a million members.  I kind of doubt it.

Going to electronic version is just hurting themselves because now they will have even less looking at their advertisements as most won't bother to read online as previously suggested.

The new "brass" in Milwaukee sure has them walking down a slippery road.
 

[BigLock]

I agree alot of life members,will get to you in the long run if you don't have the annual members to make up for it.

[phato1]

I was disappointed when they took away the atlas.  And now really disappointed that there is no magazine, as I enjoyed sitting in my chair and looking at it.  And---as an annual paying member, I am asking myself why do I want to continue my membership.  I'm having a hard time coming up with an answer. Guess I'll have to check on my ATT phone discount and see if that still holds.  I hope the younger crowd can make up the financial difference.

My disappointment with those issues and their seemingly lack of concern for the thoughts of the members led me to let the HOG membership fade away. Figured I was getting nothing for the cost since I have roadside with my insurance and hotel discounts at every major chain from work that continued after I retired. The Atlas was really the only reason I renewed and once they started playing games like NOT sending that if your membership expired at any time during the calendar year of the atlas' printing I said good bye. I'm sure they miss me about as much as I miss them.......

[Twolanerider]

Fortunately there are still printed road atlases to be had.  Amazon is again the easy path to take.  A surprising number of options too.  They may not list every Harley dealership but, fortunately, there's an app for that.

[Mikey]

I am not a lifetime member but have been on auto renew for darn near twenty years. I have thought of cancelling for the last few years but just haven't got to it. What am I paying for? A patch and a pin? I have a drawer full of both. I have attended state rally's that they cancelled, I used the atlas, cancelled, and I read the mag that became less useful and more of a sales brochure. Just another example of corporate cutting costs with no regard to the previously loyal customers. Good by HOG!

[Twolanerider]

I am not a lifetime member but have been on auto renew for darn near twenty years. I have thought of cancelling for the last few years but just haven't got to it. What am I paying for? A patch and a pin? I have a drawer full of both. I have attended state rally's that they cancelled, I used the atlas, cancelled, and I read the mag that became less useful and more of a sales brochure. Just another example of corporate cutting costs with no regard to the previously loyal customers. Good by HOG!

I did the life thing many many years ago.  Was living with a woman who was in to the pins and thought it all cool and who got really really randy on rally rides.  So I did more rally rides; and we got the life membership.  Was long enough ago I know I don't remember what it cost but my recollection is about a hundred bucks.  Like I said, many many years ago. 

If they are heavily front loaded with old farts like me having never paid a due in close to 25+ years it would suck to be them.  I got my money's worth out of it on those three or four years of rally ride nights; but I'd still like to get the atlas!

[Mikey]

Don,
You did well with the personal added benefits! Price now is $50.00 a year with no mention of life time membership.
Mikey

[Grizzly]

You see it's lifers like me that beat their system, and won!   

Except for the fact that I paid  $175. long, long ago and thought I would enjoy all the benefits they were offering at the time (as mentioned in my previous post) for life.  Didn't quite work out that way.   

So, us lifers won for the past 30 years or so, but I can at least take comfort in knowing that they're not getting anymore out of me, and they still send me the pittance they offer today - and that continues for the rest of my life!  Unless of course they renege on that as well.   

[Twolanerider]

You see it's lifers like me that beat their system, and won!   

Except for the fact that I paid  $175. long, long ago and thought I would enjoy all the benefits they were offering at the time (as mentioned in my previous post) for life.  Didn't quite work out that way.   

So, us lifers won for the past 30 years or so, but I can at least take comfort in knowing that they're not getting anymore out of me, and they still send me the pittance they offer today - and that continues for the rest of my life!  Unless of course they renege on that as well.   

We're in much the same boat.  I bet their next step to avoid the costs associated with OFLU (old farts like us) is... TSSPBA (the super secret poolboy assassins)!!