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Check out Targets Salvation Army alliance for this year.
News Release
November 17, 2006
Target Launches Multi-Faceted Christmas Partnership With The Salvation Army
Target to kick off partnership with $1 million donation to launch
Target/Salvation Army Angel Giving Tree at
www.Target.com/salvationarmyMINNEAPOLIS, Nov. 17 /PRNewswire/ -- Target and The Salvation Army kick off the 2006 Christmas season with a multi-faceted partnership, including the launch of the Target/Salvation Army Angel Giving Tree, an online version of The Salvation Army's Angel Tree Program. Target will donate $1,000,000 to support the launch of this new online program, and invite its guests to give to The Salvation Army as well. In addition, Target will support The Salvation Army by donating 100% of proceeds from the sales of a limited edition Harvey Lewis angel ornament accented with red SWAROVSKI(R) crystals.
Target launches a virtual giving tree on
www.Target.com/salvationarmyOn Thursday, November 16, Target launched the Target/Salvation Army Angel Giving Tree. Target.com visitors are able to purchase a virtual ornament for any chosen dollar amount to provide new clothing, toys or food to families in need. After purchasing an angel, visitors can then personalize their angels on
www.Target.com/salvationarmy by choosing the angel's color, wing shape and wing pattern. The Salvation Army will determine how the contributions will be distributed based on needs across the country.
"We share The Salvation Army's goal of helping those in need every day and we're proud to help them expand the reach of their already successful Angel Tree Program with our new online component at
www.Target.com/salvationarmy," said Laysha Ward, vice president of community relations, Target. "Working together, Target and The Salvation Army will help take giving to new heights this Christmas season through the Angel Giving Tree."
"This new online campaign at
www.Target.com/salvationarmy will make it even easier for people to support The Salvation Army's efforts to help people in need," said Major George A. Hood, National Community Relations and Development Secretary for The Salvation Army. "The Christmas season is an important time for us to collect donations for people in need, and we value Target's continued partnership and shared goals around this effort."
Target guests can purchase limited edition angel ornament to benefit The Salvation Army
In addition to the $1,000,000 donation and the Angel Giving Tree, Target will support The Salvation Army with a limited edition Harvey Lewis angel ornament accented with red SWAROVSKI(R) crystals. The angel ornaments are now available for purchase in Target stores nationwide and online at Target.com. Priced at $9.99, 100% of profits will be contributed to The Salvation Army.