About the FB phenonema. As a resident of FL, I can see a couple of things. One- there really are a bunch of folks down here that have semi-serious money. Not Donald Trump or Warren Buffet, mind you--they'd know better even if it was just pocket change to them. But folks who have enough to blow on overpriced status symbols. As in boats and cars, to them, the more they paid for something, the more prestigious it is. Never mind how much less they could have paid, or what it's really worth. Kind of hard for most folks to understand, IMO, but I've seen it at work. Two- FB is right there at Daytona where the market is already skewed by event fever. I'd bet that a lot of his annual sales occur during the two big Daytona events, as opposed to the rest of the year. People get caught up in the event and do things that they would never do back in Des Moines, or Piscataway. By the time they sober up, or lose the vacation mood, they've agreed to the deal and are back home with the payment book. All they tell folks is "Look what I got at Bike Week."
I've never run into a rider down here that has bought a bike from FB, or would admit it, anyway. Everyone shares the "How does he do it?" thought. And most swear they would n't do business with him if it was a screaming deal. So if they're not lying, he's doing his business both off of travelers and the semi-wealthy, and I'm not likely to fun into either in my life, anyway.
I actually sort of have to hand it to FB. He's made it big and is a guest speaker at the Business school at his alma mater, U. of Southern Mississippi. A lot of entrepreneur's role model. I mean, as in all capitalism, if you could sell something that costs you $20k for $30K or 40K, which would you rather do?