To reiterate what some have already mentioned, if you are a socializing type of person and intend to be active in organized events, then it seems to be a popular group, or at least it has been. On the other hand, for lone wolves like me, there was no real value to membership. I got a free year when I bought each new bike and kept it up between bikes, but after the free year on the 2005 expired I just dropped it. As Twolane already mentioned, the magazine turned into nothing more than Harley patting itself on the back. I'm not a patch and pin kind of guy, and all the local dealers stopped offering a HOG member discount on parts and accessories. So it had no value to me.
Jerry