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Author Topic: Harley Dealership Prices  (Read 14467 times)

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Tirpitz

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Harley Dealership Prices
« on: January 30, 2014, 11:21:18 PM »

http://www.seedealercost.com/products/manufacturer-models/index/id/76/productCategorySlug/powersports   

Do a copy and paste, Harley dealer prices, found on another site.  I'm not saying it is correct, but it is the first time I have ever seen anything like this. 
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Re: Harley Dealership Prices
« Reply #1 on: January 31, 2014, 09:06:34 AM »


Looks pretty accurate to me.  The dealer discount (markup) on CVO's has been in the 18-20% range for as long as I can remember.  In other words, take the MSRP and multiply it by 80-82% to get dealer invoice.  ie. $40,000 x .80 = $32,000 dealer cost (approximate).

Jerry
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Jswerve

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Re: Harley Dealership Prices
« Reply #2 on: January 31, 2014, 09:39:54 AM »

Nice thanks!
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Re: Harley Dealership Prices
« Reply #3 on: January 31, 2014, 10:56:45 AM »

Looks pretty accurate to me.  The dealer discount (markup) on CVO's has been in the 18-20% range for as long as I can remember.  In other words, take the MSRP and multiply it by 80-82% to get dealer invoice.  ie. $40,000 x .80 = $32,000 dealer cost (approximate).

Jerry
When I bought my 2000 Screamin Eagle Roadglide I was the Service Manager at the Dealership. I paid $27K and the Dealer Invoice was $19K.
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Re: Harley Dealership Prices
« Reply #4 on: January 31, 2014, 06:16:10 PM »

Thanks I'll be sharing the link w/friends. :2vrolijk_21: Sure is good information to show/share to those dealers that mark up their CVO's.... hand it out to them and their customers as you tell the salesman/manager to pound sand walk out the door. :devil: :D

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donald p

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Re: Harley Dealership Prices
« Reply #5 on: January 31, 2014, 06:34:47 PM »

The dealer I got my 2013 CVO from said NO discounts, now I know why BIG BUCKS for them.
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Jswerve

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Re: Harley Dealership Prices
« Reply #6 on: January 31, 2014, 07:26:12 PM »

The dealer I got my 2013 CVO from said NO discounts, now I know why BIG BUCKS for them.
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Re: Harley Dealership Prices
« Reply #7 on: January 31, 2014, 08:25:01 PM »

When I bought my 2000 Screamin Eagle Roadglide I was the Service Manager at the Dealership. I paid $27K and the Dealer Invoice was $19K.

Wondering what the MSRP was at that time?
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Re: Harley Dealership Prices
« Reply #8 on: January 31, 2014, 08:35:53 PM »

Wondering what the MSRP was at that time?

Less than 27k if I remember correctly.  I've got to say, if I had been the service manager for a dealer fourteen years ago and he wanted me to pay 8k over invoice for a new bike, I believe I'd take a pass on the bike and start looking for a new boss as well.  If that's the way he treated his service manager, I'd hate to see how badly he screwed regular customers.

Jerry
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Re: Harley Dealership Prices
« Reply #9 on: February 03, 2014, 08:49:05 AM »

It was MSRP + tax and prep. It was a Non MSRP dealership at the time. They would charge "whatever the market would support". At the time I had to beg them to let me buy it as they could have sold it to a walk in customer for more. This dealer is out of business now by the way...
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Re: Harley Dealership Prices
« Reply #10 on: February 03, 2014, 09:37:38 AM »

Seems as if you should be able to buy a few thou less than MSRP since we all end up dumping in thousands more just to make the darn things run as they should as they come like any other brand. 8)
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Jswerve

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Re: Re: Re: Harley Dealership Prices
« Reply #11 on: February 03, 2014, 09:43:54 AM »

Seems as if you should be able to buy a few thou less than MSRP since we all end up dumping in thousands more just to make the darn things run as they should as they come like any other brand. 8)
well said

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Re: Harley Dealership Prices
« Reply #12 on: February 03, 2014, 10:50:50 AM »

It was MSRP + tax and prep. It was a Non MSRP dealership at the time. They would charge "whatever the market would support". At the time I had to beg them to let me buy it as they could have sold it to a walk in customer for more. This dealer is out of business now by the way...

Sounds like Kelley's and he got out at the right time, and he did much better then his susccessor who got caught up the the big box new store mentality....

Dan_Lockwood

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Re: Harley Dealership Prices
« Reply #13 on: February 03, 2014, 03:15:53 PM »

I looked at some of the other rec vehicles on thier site and most are less than 7%.  If you look at Ski-Doo snowmobiles, it's lucky dealers can stay in business.  Kawasaki was the same on markup.

Now if you can believe the dealer cost sheet, it's rediculous for some of the markups to be so low.

I don't see anything in their for hold backs or advertising accrued dollars etc.  Sometimes at the end of the year the dealer can have a big windfall of money from the previous year sales.
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Re: Harley Dealership Prices
« Reply #14 on: February 03, 2014, 05:09:11 PM »

I had a buddy who was a CFO for a Harley dealer in Mesa, AZ.  I asked him what the MSRP markup on a bike was over cost and he said that it was 20%.  This dealer is a MSRP dealer.

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