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Author Topic: Operation Extend The Ride  (Read 2182 times)

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Mr. We

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Operation Extend The Ride
« on: August 05, 2005, 02:20:07 PM »

This message came to me by way of our Enlisted Leader Development Network, HOOAH!  [smiley=xyxthumbs.gif]

I'm not sure how many of us this may apply to, but GoFastGirl can tell ya, You never know when the call is coming. So if you have a friend who is sitting on the fence about a purchace, this might put them on a bike before the do have to pull out! [smiley=banana.gif] [smiley=army.gif] [smiley=jalapeno.gif]



Subject: Bulletin #: 3742 Operation Extend The Ride

The following new Bulletin has been sent from NY:
Product Line: Harley-Davidson & Buell
Locations: All Sales Locations
Department/Category: Marketing.Advertising&ProductInfo

Harley-Davidson Motor Company has extended the "Operation Extend The
Ride"program. Operation Extend The Ride, is exclusive to those Military
personel who are deployed to Afghanistan or Iraq, please read the press
release below for full details.

So when your customer raises the objection: "I don't want to buy now, I
May get orders to Iraq or Afghanistan and my bike will run out of
warranty''.
Just explain "Operation Extend The Ride", it's the answer !
Go Get 'Em,



Steve



  Harley-Davidson Announces "Operation Extend the Ride"
  Harley-Davidson and Buell Extend Warranty Coverage for Deployed
Military  
  Personnel in Middle East

   FOR IMMEDIATE RELEASE
  MILWAUKEE, WI  - Harley-Davidson Motor Company and Buell Motorcycle

  Company recently announced the implementation of "Operation Extend
The Ride," a plan to extend warranty coverage to military personnel
Deployed in support of operations in Afghanistan and Iraq.



  "Men and women from around the world have made great personal
sacrifices to serve their countries during military efforts in the Middle
East," said Steve Phillips, Vice President of Quality, Reliability and
Technical Service. "Harley-Davidson and Buell want to recognize these
military personnel by extending the warranty on Harley-Davidson and Buell
motorcycles owned by those who have served and been unable to ride
while they were on duty."

  The program will apply to owners of Harley-Davidson and Buell
Motorcycles who are coalition military personnel from any country deployed
to an area controlled by CENTCOM, or deployed in support of coalition
operations in the Middle East from November 1, 2001 and on. If their
motorcycle is under warranty, Harley-Davidson and Buell will provide an
extension of the factory warranty for the number of days they were deployed
to account for the balance of the remaining warranty period. If the warranty
on any of their Harley-Davidson or Buell motorcycles expired while they were
deployed in the designated areas, Harley-Davidson will offer additional    
warranty coverage for a period of time equal to the length of their
deployment, but not to exceed the original factory warranty period.

  Harley-Davidson and Buell owners who believe they are eligible for
Operation Extend the Ride should see their local dealer upon return
>From deployment.  Service men and women will need to provide the dealer
with a copy of their orders or a signed statement from their Commanding
Officer that specifies the period of time for which they were involved in
Active duty.

   Harley-Davidson, Inc. is the parent company for the group of
Companies doing business as Harley-Davidson Motor Company, Buell Motorcycle
Company and Harley-Davidson Financial Services. Harley-Davidson Motor
Company produces heavyweight street, custom and touring motorcycles and
offers a complete line of motorcycle parts, accessories, apparel and general
merchandise. Buell Motorcycle Company produces sport motorcycles in
addition to motorcycle parts, accessories and apparel.
Harley-Davidson Financial Services, Inc. provides wholesale and retail
financing and insurance programs to Harley-Davidson/Buell dealers and
customers.

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Coolbreeze

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Re: Operation Extend The Ride
« Reply #1 on: August 05, 2005, 06:09:12 PM »

Well well...  so the customer service is lacking at the dealer level, but I like the way somebody at the MoCo is thinkin'! [smiley=bigok.gif]
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Re: Operation Extend The Ride
« Reply #2 on: August 05, 2005, 06:38:26 PM »

From a former "Jarhead" I give MoCo a  big "kudos"  [smiley=biggthumpup.gif] for this. Well done, actions like this make you proud to be an American and ride American Iron.

[smiley=pumpkin.gif]
Ride Safe,
Fired00d
[smiley=fireman.gif]
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Twolanerider

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Re: Operation Extend The Ride
« Reply #3 on: August 05, 2005, 08:10:13 PM »

Quote
Well well...  so the customer service is lacking at the dealer level, but I like the way somebody at the MoCo is thinkin'! [smiley=bigok.gif]



Breeze something like this couldn't really be done at the dealer level.  While an individual dealer might give a troop back from deployment some slack just because he's a good dealer you couldn't really expect that same dealer to do the same thing on a bike bought from another dealership half way across the country.  The dealer would simply have absolutely no source of compensation (either from having made the original sale or from the manufacturer for warranty support).  So a true warranty extension program would have to come down from "on high."  No other way to make it work; at least not on a national level.  As deserving as the returning soldier might be the dealership can't be expected to work for nothing either.
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MYCVO

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Re: Operation Extend The Ride
« Reply #4 on: September 08, 2005, 08:50:21 PM »

Quote
From a former "Jarhead" I give MoCo a  big "kudos"  [smiley=biggthumpup.gif] for this. Well done, actions like this make you proud to be an American and ride American Iron.

 [smiley=pumpkin.gif]
Ride Safe,
Fired00d
 [smiley=fireman.gif]

Seconds to that from me   [smiley=bigok.gif] way to goMoCo  !!
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