Can I get an Amen!
Guys, this is just wishful thinking. I agree that the press is like a pest most of times, but in this case nothing would change of it is not (right or wrong) reported. The ability of Harley getting financing for their financial services is dependent on the banks ability to raise that money from other banks (or the government). How this is done, will impact severely how Harley can refinance and therefore finance new bike acquisitions. At this time, with Harley's credit rating just cut down a bit, this is getting more and more difficult. If this gets difficult the interest Harley has to pay goes up. If that interest goes up, it should impact the interest Harley can offer to new buyers. If this interest increases, financing gets more expense, hence fewer bikes will be sold. This is pretty simple. Now if Harley would subsidize (and they already do to some extent) the financing, their bottom line is hurt. As a result their profit is adversely impacted, and that may result in a lowering of their credit rating. The cycle starts again.
Ride safely,
Louis