In the car business this is called "playing get lucky motors". The thinking is that if you hold out for crazy money, someone will walk in and pay it. They will buy the story.
There are folks that $60,000 is peanuts, it's all about having something hard to get and flashy.
In my opinion this is destroying Harley Davidson. Often, customers that grossly overpay figure it out. Then a customer is lost.
At the same time traditional Harley customers are even more turned off. Once upon a time owning and riding Harleys ment more than just money. Nobody like to feel like a dollar sign when they enter a Harley dealership but they are moving in that direction.
Additionally, it's not like anyone could truthfully claim that any new Harley is really worth this kinda money. Not built using the best components, doesn't have competitive HP, ride, quality, handling or performance. Guess to each there own.
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