Glad the dealership I use is not as you describe. Yes, its a new mega store, opened in Sept 2004. Not a Car company owner.
Owner is a business man who tried to open a store for 10 years before Harley let him open a store. If you are a regular customer they know you by name, including the owner. The salesmen know me, the sales manager knows me, motor clothes know me. Parts dept knows me, Service director knows me and so on. Since he opened that store, he has opened two more dealerships, 3 tee shirt shops and a used bike store.
Main store, has a bar and Smoke house on the property. Also does concerts on Saturday nights. Owner is a rider and damn good one at that, Sales Staff ride, mechanics ride, parts ride and some of motor clothes ride.
I would say Smokey Mountain Harley and its staff is a lot of why I still am on a Harley especially after my 15 that needed a new motor at 2 years old.
Dealer is very involved with riding. They have a dealer lead ride every week. They put on lots of riding events.