This is a timely thread as I've just finished changing both in my 2009 SERG.
For me the transmission fluid is easy. I've used Redline shockproof, Mobil 1 75w90, Belray 85w140 and now the new Amsoil Vtwin transmission oil. They all work well so it is just a matter of personal choice and what you have easy access to.
The primary oil is more tricky and I say that because it depends on the clutch you are using. Your choices are also complicated by the fact that your clutch requires a coolant and your compensator requires a lubricant. Not a big deal if you are running a stock clutch as HD formula + seems to work well, however, if you are running an after market Bandit, Rivera or Barnett the manufactures recommend ATF and ATF will not provide the lubrication needed by the compensator. So what do you do?
I'm running a Barnett Scorpion with lockup, SE compensator with GMR compensaver. I was experiencing some clutch chatter starting out in first gear, otherwise clutch worked great. Primary oil was Belray. Decided to change to Amsoil primary oil. Was better, but still chirped every once a awhile. Spoke to Steve at GMR and he recommended 26 oz Dex-Merc ATF mixed with 6 oz of the Amsoil primary oil (could be any suitable wet clutch oil) for compensator. I upped that to 32 oz ATF and 6 oz to get to the 38 oz needed. Results? No more chirp in first.
Clutches can also be sensitive to the amount of fluid as well. For a bone stock primary, the volume stated in the manual is fine, however, for the after market clutches I would say those volumes are guidelines. IMHO, you have to play with it a little for the results you desire.