Harley sells the same quantity of bikes in weeks that BMW sells in a year. Certainly not talking trash about BMW as I love my new Grand America, that's just a fact.
That might be true for US sales but definitely not for global sales.
- In 2017 BMW sold 164,000 motorcycles globally which was a 13.2% INCREASE over 2016 unit sales globally (7th year in a row of sales growth). This was there greatest annual growth ever for BMW motorcycles with projected strong growth for 2018 according to their financial reports.
- By comparison, Harley sold 243,000 motorcycles globally in 2017 which was a 7.5% DECREASE over 2016 unit sales globally. This was the 4th year of annual sales decline for Harley with a significant further decline projected in unit sales for 2018 according to their financial reports.