January 17, 2011
To: All U.S. Harley-Davidson Dealerships
Subject: PAM Non-Retail Sales Policy Update / New Third Party Internet Sales Policy
Dear Dealer:
At the December Executive Forum meetings Harley-Davidson announced a Third Party Internet Sales Policy pertaining to the sale of Genuine Motor Parts, Genuine Motor Accessories and MotorClothes® (PAM) products and clarification to the existing PAM Non-Retail Sales Policy. Realizing that not all dealerships were represented at the meetings, we want to ensure that all dealerships are aware of the new policy and the updates being made to the PAM Non-Retail Sales Policy. An overview of the policies follows.
PAM Non-Retail Sales Policy
Effective August 1, 2011, a sale by a U.S. dealer of new and previously unsold Genuine PAM products will be considered a non-retail sale if the product is sold and shipped to any customer (including non-U.S. Harley-Davidson dealerships) located outside the United States. A similar policy will apply to the sale of Licensed Products.
Third Party Internet Sales Policy
Effective January 1, 2012, the sale of new, current and previously unsold Genuine PAM products on any third party Internet website will be prohibited. A similar policy will apply to the sale of Licensed Products.
Details for each policy will be made available to the dealer network prior to the Winter Dealer Meeting.
Sincerely,
Here you go