Yitzak,
Sorry to hear you had problems with your bike. It does sound like a lemon. Sometimes you get them, my 2001 Ultra was a lemon, went through a stator every year or so. My 2006 CVO Ultra has been bullet proof. Best bike I have ever owned. Before buying your next bike, study and review consumer reports about repair and reliability. You will be surprised to find that HD may rank higher than BMW in this category.
Like EVERY segment of society you will find people who rub you the wrong way. I do not believe it is limited only to folks who ride HD. If you choose to limit your association by brands, you will find the world a limited place. I try and remember that it is the man and not the machine that makes the biggest difference. The machine is merely an extension of the man, and if the man is a Jerk, his machine will be seen likewise.
I do believe that regardless of whatever brand you migrate to, you will find jerks. There are jerks on BMWs, Hondas, Suzukis, Yamahas, Victory, Can-Am, Ducati, Kawasakis, Triumph, and Ural. There will be those who sport tattoos, speak loudly and brashly and hog the road with their selfish acts. You come across them every day. Only you can make the decisions that most comfortably suit your lifestyle. All I'm saying is that if you think in one specific brand you will discover a utopia of well behaved, shaved, polite, properly manicured and ink free riders you are sadly mistaken.
Here, in the US we all make fun of each other to some degree. The sport bike riders call HD riders "The Village People" because they wear leather chaps and vests. The HD Riders call the sport bike riders "Power Rangers" because they dress in loud and colorful racing suits, and The GoldWing/BMW riders are often called "EuroTrash", because their long distance bikes are usually filthy as the riders see layers of bugs, grime, and dirt as badges of honor. But I guarantee no matter which group you gravitate to you will find the jerks, or more accurately, the jerks will find you.
I loved your statement that HD needs to rebrand it's image. That image has been carefully marketed and advertised for over 100 years. The true product that HD sells is not motorcycle, but the image of Freedom and Independence. Truth be told, ANY motorcycle can do what the other does, simple fact. So to get you to buy their product, they sell you the concept of freedom and independence. And for HD that image is the open road on a black bike wearing HD clothes and attending massive HOG rallys, the antithesis of what freedom and independence is. And in that, you will find jerks.
Regardless of whatever brand you buy for whatever reason you choose, know that you are still welcome here. Although this is a CVO forum, and the members mostly ride CVO, know that we have members who do not. Many of our members "graduate" to BMWs. Some ride GoldWings, and some like you have sold their bikes but still remain.
When I finally get to meet you in person, I hope this 5'8", 160lb, bald, tattoo free, non-smoking, rule following, Shakespeare quoting asian does not rub you the wrong way. But if I do, please know that's me, and not my machine.
Mark