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Author Topic: Talk about a huge mark-up  (Read 5214 times)

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iski

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Re: Talk about a huge mark-up
« Reply #15 on: September 06, 2019, 11:16:44 AM »

Another car sales strategy is to take the inflated "listed price" which is higher than MSRP and then show a sizable "discount" from that listed price, to impress the buyer on "what a great deal you are getting here because ___________".  The blank is filled with whatever bullchit the salesman thinks will sound good to that buyer.

Similar thought process to gamblers I know who go to the boats or to Vegas & when they return they "won" $2,000 because that is what they had left in their pockets, after they lost $10k in the casino and had a couple thousand left. 

When it comes to money, some people are no smarter than when it comes to anything else.  Just look around, the stupid walk among us, and one of them is the buyer for that $19k marked up bike.  Except to his buddies the price will be something like "I made them cut me a deal and they took $10k off the price!" Except he got took and paid $9k over MSRP & probably another $1,000 in dealer profit markups for 'make ready" or whatever.
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bbrown

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Re: Talk about a huge mark-up
« Reply #16 on: September 06, 2019, 11:59:58 AM »

Tag says "Huntington Beach Harley-Davidson"  15080 Goldenwest Circle Westminster, CA 92683

 :pumpkin:
Ride Safe,
Fired00d
 :fireman:

I saw the originator’s profile said Long Island New York.   There is a Huntington BEACH New York.

MJB WHERE DID YOU SEE THIS???
 
« Last Edit: September 06, 2019, 12:08:51 PM by bbrown »
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Ironhorse

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Re: Talk about a huge mark-up
« Reply #17 on: September 06, 2019, 02:17:09 PM »

We should merge this thread with the "Stupid People" thread.
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ultrarider123

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Re: Talk about a huge mark-up
« Reply #18 on: September 06, 2019, 02:19:36 PM »

I saw the originator’s profile said Long Island New York.   There is a Huntington BEACH New York.

MJB WHERE DID YOU SEE THIS???
 


If you google "Huntington Beach Harley Davidson", it comes up Westminster, CA as da d00d noted.  I tried searching for the same dealership in New York....ain't one.

We should merge this thread with the "Stupid People" thread.

Now DAT'S phuny rat dare.... :huepfenlol2: ;D :huepfenjump3: :bananarock:
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mjb765

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Re: Talk about a huge mark-up
« Reply #19 on: September 06, 2019, 03:38:52 PM »

If you google "Huntington Beach Harley Davidson", it comes up Westminster, CA as da d00d noted.  I tried searching for the same dealership in New York....ain't one.

Now DAT'S phuny rat dare.... :huepfenlol2: ;D :huepfenjump3: :bananarock:
Saw it on a street glide forum. Its the dealer in Ca.

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bbrown

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Re: Talk about a huge mark-up
« Reply #20 on: September 06, 2019, 05:47:48 PM »

We should merge this thread with the "Stupid People" thread.

Call me stupid 🤪
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vtwinjim

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Re: Talk about a huge mark-up
« Reply #21 on: September 06, 2019, 08:15:17 PM »

I live 15 miles from that dealer. Sad. Used to be a nice small family owned shop. The new owners own another dealership in Riverside, CA I believe. Crazy prices.
Lucky there is dealer closer to me. Although, they just got bought last year by someone from Texas with a few other Harley dealerships.
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scottt

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Re: Talk about a huge mark-up
« Reply #22 on: September 06, 2019, 08:43:19 PM »

I live 15 miles from that dealer. Sad. Used to be a nice small family owned shop. The new owners own another dealership in Riverside, CA I believe. Crazy prices.
Lucky there is dealer closer to me. Although, they just got bought last year by someone from Texas with a few other Harley dealerships.
That's the trend. Dealer chains, some tied to auto dealerships. Helps them hold higher margins, they often follow a strict sales process like found in car dealerships.

It's the new way of doing business. Lotta money to be made off Harley riders, don't ya know!

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r0de_runr

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Re: Talk about a huge mark-up
« Reply #23 on: September 06, 2019, 09:35:57 PM »

Not defending the dealer, but perhaps they want to hold on to it for a while to get some floor traffic. 

By pricing it high two things happen, it wont sell, and if it does, wow oh wow what a sale!.
Then they can start bringing it down till it sells for perhaps a couple grand over MSRP.
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scottt

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Re: Talk about a huge mark-up
« Reply #24 on: September 06, 2019, 10:03:04 PM »

Not defending the dealer, but perhaps they want to hold on to it for a while to get some floor traffic. 

By pricing it high two things happen, it wont sell, and if it does, wow oh wow what a sale!.
Then they can start bringing it down till it sells for perhaps a couple grand over MSRP.
Anything is possible. I would not see a CVO with a 19K pack as a positive. It would tell me to shop somewhere else. If they are that overpriced, not worth the effort.

In my humble opinion; sell your CVO's at MSRP. There is plenty of margin for the dealer, the price is plenty high for the consumer.

Better to forge long term customers that come back for service, clothing and accessories. When a bike first comes in you'll find the highest interest. 6 months later it's old news. Available everywhere. Might require selling below MSRP. Harley works on a turn to earn system, the faster you sell a bike the faster it's replaced.

At the end of the day it's just a motorcycle. Harley makes more everyday!

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Threephase

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Re: Talk about a huge mark-up
« Reply #25 on: September 06, 2019, 10:07:53 PM »

The tag shows it equipped with CA emissions.
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charles05663

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Re: Talk about a huge mark-up
« Reply #26 on: September 06, 2019, 10:36:39 PM »


No Vaseline or KY here ... For that price, you get the HD Premium "copper-colored" anti-seize!


For that price I guarantee you that the anti-seize ain’t going to work.

 :oops: :nixweiss:
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Ironhorse

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Re: Talk about a huge mark-up
« Reply #27 on: September 07, 2019, 08:31:48 AM »

It's the new way of doing business. Lotta money to be made off Harley riders, don't ya know!

Which is why all I will ever purchase from now on will be a used Harley. 
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grc

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Re: Talk about a huge mark-up
« Reply #28 on: September 07, 2019, 09:08:06 AM »

Which is why all I will ever purchase from now on will be a used Harley.

I've decided I won't even buy a used Harley.  If I decide in the near future I'd like another bike, it will be a different brand.  The only Harley dealer left around here is about as crooked as the day is long, and I won't even buy a set of plugs from them.

Jerry
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CVOStreetglide

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Re: Talk about a huge mark-up
« Reply #29 on: September 07, 2019, 11:14:49 AM »

Does the price include a jar of genuine HD vaseline?

That’s why it’s labeled  SCREAMIN’ EAGLE LUBRICANT!!!   ;D ;D :2vrolijk_21: :2vrolijk_21:
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