Good companies fail in good times and this is what Harley did. They became so focussed on customer analyticals and data mining customer segments with outreach and youth that they never established a product connection. They then replaced top management with outside non motorcycle related people from Johnson Controls, Pepsi, Pontiac and food companies etc. This all resulted in loss of focus and direction. They had a firm grasp on customer demographics and analytics but completely dropped the ball with product development, quality control and the rider connection. They completely mismanaged the MV Agusta acquisition - costing them well over $150 million in losses, then promoted the guy who spearheaded the deal to CEO. They never were able to leverage the Buell product towards youth outreach or any significant new customer acquisitions. Their dealer development, outside of them encouraging the dealers to build Taj Mahal facilities, is non existent. No salesmanship, no used inventory strategies, no service improvements. Just glorified order takers. Now they are scrambling to diversify into electric, adventure and sport street motorcycle segments which, ironically they had with both Buell and MV Agusta. A text book case of mis management. RIP