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CVO Social => In The News => Topic started by: ultrafxr on November 22, 2013, 08:39:47 PM

Title: Rossmeyer family dealership changes hands
Post by: ultrafxr on November 22, 2013, 08:39:47 PM
Got an email from Lisa Rossmeyer Wade yesterday thanking all her customers and saying goodbye.  She sold the dealership to Bob Parsons, founder of GoDaddy.com, who already has two dealerships in Arizona.  Only know what I read about them in this link but looks promising, maybe.   :nixweiss:

http://www.prweb.com/releases/2013/11/prweb11358455.htm
Title: Re: Rossmeyer family dealership changes hands
Post by: 1sharprdkg on November 24, 2013, 04:07:07 PM
Ok, you think they will have lower/better prices?
Title: Re: Rossmeyer family dealership changes hands
Post by: ultrafxr on November 24, 2013, 04:52:36 PM
Don't see how they could be any higher than sky high, lol.
Title: Re: Rossmeyer family dealership changes hands
Post by: moscooter on November 24, 2013, 06:11:04 PM
 :confused5:
You obviously have some inside info regarding the Rossmeyer dealership sales..........the link talks only about a dealership in Mississippi.

Rossmeyer owns or owned...........multiple dealerships,  the total number of which I do not recall. :nixweiss:
Title: Re: Rossmeyer family dealership changes hands
Post by: Ghost__Rider on November 24, 2013, 06:16:27 PM
From bad personal experience with Southern Thunder HD, Hopefully this will be a blessing. And hopefully they will lower their ridiculous prices. I'm a Bumpus Harley Davidson loyal customer now. Be hard to pry me away from the Bumpus Family.
Title: Re: Rossmeyer family dealership changes hands
Post by: 2k on November 25, 2013, 06:29:42 AM
X2 on Bumpus, I got an old '07 RKC that I got from Memphis.....and I'm 11hrs away  :bananarock:  :2vrolijk_21:
Title: Re: Rossmeyer family dealership changes hands
Post by: ultrafxr on November 25, 2013, 10:19:20 AM
:confused5:
You obviously have some inside info regarding the Rossmeyer dealership sales..........the link talks only about a dealership in Mississippi.

Rossmeyer owns or owned...........multiple dealerships,  the total number of which I do not recall. :nixweiss:
No, no inside info.  Just know Lisa through a mutual acquaintance and go down there from time to time.  Never bought anything there that I can recall - no scooter for sure.  Did get a price from them on my '12 but bought it from Bumpus in Memphis because So. Thunder was way, way higher in price.

No idea exactly how the Rossmeyer enterprise is structured.  All I know is Lisa was the owner - 100%, 1% I have no idea.  As far as I know the change in ownership pertained to this dealership only.
Title: Re: Rossmeyer family dealership changes hands
Post by: gadgetz on November 25, 2013, 05:00:03 PM
I cannot confirm the sale either, but I heard the same thing this weekend that the Southaven, MS Dealership was sold.   :nixweiss:
Title: Re: Rossmeyer family dealership changes hands
Post by: CVOStreetglide on November 25, 2013, 07:45:21 PM
 :nervous:
I cannot confirm the sale either, but I heard the same thing this weekend that the Southaven, MS Dealership was sold.   :nixweiss:


FWIW: The Rossmeyer family owned 13 Harley dealerships nationally and several other businesses when Bruce died a few years back.

When the estate was settled, 3-4 dealerships were sold before the economic downturn. Additionally, 4 other dealerships including the ones mentioned in the above posts as sold were "distributed" to family members.

The initial plan was to ultimately retain only the Daytona facility and Ormond Beach real estate which is solely owned by Shelly Rossmeyer and over time, sell the remaining dealerships as and when reasonable prices could be obtained.





Title: Re: Rossmeyer family dealership changes hands
Post by: amigo Jorge on December 10, 2013, 11:04:24 AM
Their dealer in Sunrise (Broward County) was sold around 3-4 months ago. I have understood that the dealer in Fort Lauderdale was closed......I havent confirmed this.
Title: Re: Rossmeyer family dealership changes hands
Post by: greglyon on December 10, 2013, 11:34:13 AM
Harley Davidson of Scottsdale announced this acquisition several weeks ago.  Also Parson's dealership in Scottsdale is an MSRP dealership on CVO bikes.  Perhaps they will adopt that philosophy at the new location.

His current plans include building a 140k sq foot HD dealership in Scottsdale across from the current location.  Construction to begin in 2014.  He owns other adjacent properties fueling speculation of a facility rivaling Rossmeyer's in Daytona.  Will keep you posted. 
Title: Re: Rossmeyer family dealership changes hands
Post by: Ghost__Rider on December 10, 2013, 03:15:58 PM
Back in a few year ago I was in Daytona for bike week and Rossenmyers had a CVO Ultra marked up almost $10k over MSRP. I took a picture of the tag but I can't find it now. I was freaking out on that one.

Title: Re: Rossmeyer family dealership changes hands
Post by: iski on December 10, 2013, 04:19:58 PM
In 2007 Daytona was $9k over MSRP.  Bought mine for MSRP 240 miles away.  Was at Rossmyer's again 2 weeks later.  2 CVO Ultras had already sold.  Nuts.
Title: Re: Rossmeyer family dealership changes hands
Post by: Ghost__Rider on December 10, 2013, 07:08:57 PM
I was thinking it was around 2008 that I was there and it was $10k mark up over msrp.......
Title: Re: Rossmeyer family dealership changes hands
Post by: iski on December 11, 2013, 05:09:13 AM
Sales guy was non plussed when I told him I was buying the same exact bike for 9k less.  Said if you come back in a few weeks, these CVOs will not be here.  He was right.  So was PT Barnum.
Title: Re: Rossmeyer family dealership changes hands
Post by: CVOStreetglide on December 19, 2013, 02:40:31 PM
Sales guy was non plussed when I told him I was buying the same exact bike for 9k less.  Said if you come back in a few weeks, these CVOs will not be here.  He was right.  So was PT Barnum.


I think that was at the end of the hey day day where Harleys were in short supply, Daytona was a much bigger event than it is today and International and out of state buyers were showing up with pockets full of cash ready to buy. There were ride around and we'll ship it home for you packages available that made it easy for these guys to fly in, enjoy a week or two of good weather and fly out again. Then their bike would show up a week or so later at their residence.

Harley blocked the International and Canadian sales of NEW bikes but many were ridden around for 100 miles or so and sold as used.  Australia and Japan have moritoriums on today. However bikes can be bought here, dismantled and the parts and bolts carefully tagged and the pieces shipped to warehouses on the other end in the respective countries and reassembled in a few hours. The profit---300-400% higher than prices here NET.

Don't you just love resourceful and entreprenuaral people who find ways to adapt to the ever changing marketplace?

Title: Re: Rossmeyer family dealership changes hands
Post by: FLSTFI Dave on December 19, 2013, 08:38:46 PM
Well last spring and this Fall, CVO's at Destination Daytona were way over MSRP, its not a thing of the past.  I saw a Used 12 Skunk with 6500 miles on it, they wanted 34,000 for it.  That is more than MSRP when I bought mine new for MSRP
Title: Re: Rossmeyer family dealership changes hands
Post by: CVOStreetglide on December 20, 2013, 02:41:44 PM
Well last spring and this Fall, CVO's at Destination Daytona were way over MSRP, its not a thing of the past.  I saw a Used 12 Skunk with 6500 miles on it, they wanted 34,000 for it.  That is more than MSRP when I bought mine new for MSRP

I understand your frustration. But it's Econ 101 Supply and Demand coupled with Arc/Price Elastisity. At some point in the price arc, people will stop buying and then the price will continue to drop until the product sells.

They will consider offers but will quickly refuse one if they are convinced they can get their price or near the price they want. "I've seen it"

Barnett Harley operates the same way. 

Title: Re: Rossmeyer family dealership changes hands
Post by: FLSTFI Dave on December 20, 2013, 09:18:40 PM
I understand your frustration. But it's Econ 101 Supply and Demand coupled with Arc/Price Elastisity. At some point in the price arc, people will stop buying and then the price will continue to drop until the product sells.

They will consider offers but will quickly refuse one if they are convinced they can get their price or near the price they want. "I've seen it"

Barnett Harley operates the same way. 



No frustration, would not even waist my breath making an offer in that store.  Way to many will sell at MSRP, and some below with less hassle then that place.  If I am in a HD store and there bikes are marked over MSRP I will not waist a minute talking to them about a bike.  Learned that real quick at Thunder Creek in Chattanooga.  They had what I wanted on the floor, marked over MSRP.  Brought in a written offer on a bike I would have to wait 6 weeks to get, at MSRP.  I asked if I could get close, they told me go buy that bike as they were firm, and I did go buy the other bike.

Title: Re: Rossmeyer family dealership changes hands
Post by: iski on December 21, 2013, 02:38:48 AM

I think that was at the end of the hey day day where Harleys were in short supply, Daytona was a much bigger event than it is today and International and out of state buyers were showing up with pockets full of cash ready to buy. There were ride around and we'll ship it home for you packages available that made it easy for these guys to fly in, enjoy a week or two of good weather and fly out again. Then their bike would show up a week or so later at their residence.


Lost interest in checking out pricing or anything else at Destination Daytona Harley store.  It has turned into the main venue for vendors for rhe Daytona rallys, but cannot remember the last time I actually walked into the HD store there.  J&P Cycles is a regular stop as are some of the vendors that are there.  Understand dealers that sell over MSRP, & since so many dealers do not, no reason for me to waste time at an MSRP+ dealer.  No surprise Rossmeyer is selling/closing some locations. 
Title: Re: Rossmeyer family dealership changes hands
Post by: CVOStreetglide on December 22, 2013, 11:48:16 AM
Lost interest in checking out pricing or anything else at Destination Daytona Harley store.  It has turned into the main venue for vendors for rhe Daytona rallys, but cannot remember the last time I actually walked into the HD store there.  J&P Cycles is a regular stop as are some of the vendors that are there.  Understand dealers that sell over MSRP, & since so many dealers do not, no reason for me to waste time at an MSRP+ dealer.  No surprise Rossmeyer is selling/closing some locations.  

The reason they are selling is to reduce the overly large "footprint" of dealerships  they own at very favorable prices-to them. In other words, no "fire sale" deals.

They are reinvesting the money in other business ventures outside Harley-Davidson.

Look I understand your point. I know them on a casual basis for over 25 years but I have never bought a bike from them either--for your and other posters same reasons.  

Business is Business and friends are friends..... I do marvel at the people that are willing to pay what they ask and like to speculate on how much they will get  come trade or sale time.  

Happy Holidays!!

Title: Re: Rossmeyer family dealership changes hands
Post by: ultrafxr on December 22, 2013, 12:04:37 PM
The reason they are selling is to reduce the overly large "footprint" of dealerships  they own at very favorable prices-to them. In other words, no "fire sale" deals.

They are reinvesting the money in other business ventures outside Harley-Davidson.

Look I understand your point. I know them on a casual basis for over 25 years but I have never bought a bike from them either--for your and other posters same reasons.  

Business is Business and friends are friends..... I do marvel at the people that are willing to pay what they ask and like to speculate on how much they will get  come trade or sale time.  

Happy Holidays!!

Ain't it the truth.  I marvel at how much I paid and spent on additions and I sure didn't pay a Rossmeyer tax on any of mine, lol.  MSRP is bad enough.  Anything much over that is adding insult to injury imo.

Title: Re: Rossmeyer family dealership changes hands
Post by: iski on December 22, 2013, 11:10:49 PM
The reason they are selling is to reduce the overly large "footprint" of dealerships  they own at very favorable prices-to them. In other words, no "fire sale" deals.

They are reinvesting the money in other business ventures outside Harley-Davidson.

Look I understand your point. I know them on a casual basis for over 25 years but I have never bought a bike from them either--for your and other posters same reasons. 
Business is Business and friends are friends..... I do marvel at the people that are willing to pay what they ask and like to speculate on how much they will get  come trade or sale time. 


Happy Holidays!!



There are fewer Rossmeyer south Florida locations (market was over supplied for the economy) & not a big surprise the old Daytona Beach store closed.  Some dealers sell or try to sell at thousands over MSRP.  And some will pay that price.  As long as they continue to have customers, for them it's a good business model.  For those who live in their marketing area, it sucks. 

Know of several dealers who have sold profitable stores for  profit.  No problems with dealers making a profit, if they lose money, unlike a government entity, they go out of business. 

As far as Destination Daytona, for me it's a waste of time if bike shopping.  The store is a novelty since it is huge & granted when I hit Bike Weeks I end up in the area, if not n the store.

Merry Christmas!