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Harley "Rewire" in 3 parts
iski:
https://motorbikewriter.com/harley-plans-rewire-future/
Harley-Davidson plans to Rewire for future
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New strategy for Harley from the German-born interim CEO Jochen Zeitz.
RivRaptor:
Interesting read if you can get through the Corporate speak. He (Jochen, CEO) seems to have a better head then the last one but his choice of a Duwire for that promo pic would say otherwise unless he is just playin both sides for now while he is hinting at a refocus on core products. Personally I think the new CEO would should have been sitting on one of HD's flagship bikes, a CVO! (CVO for a CEO!) But I understand his position.
Here are some quotes. decoded:
"Rewire Strategy"
We're in trouble!
"Over-indexed on new riders & New Market growth & lost focus on critical profit sources"
Millennials have no money, better concentrate on the Boomers & Xers!
"To implement his plan he launched an internal management restructure & established a CEO round table of select dealers & former HD leaders"
Soup guys only known Soup! Maybe we should give the customers what they want instead of what we want!
"Enhance our core strengths"
Make money!
"Better balance expansion into new spaces"
Back out of the Duwire slowly as to save face because we bet the damn farm on it!
FLSTFI Dave:
Not sure he got it with the follow baby boomers to the grave and focus on customers.
I fit the description of both. I have bought 7 CVO bikes since 2009, and 8 other Harleys since then. On my 7 CVO bikes the quality has gone down on each and every successive bike. They also started de contenting them while raising the price over 10K between first and last CVO both road glides.
Sounds to me like the rewire is no rewire at all, continue to screw our loyal customer with lower quality, and higher prices, they will keep paying it. Millennials are too smart to buy buy an inferior product for a higher price.
With as crappy as the quality of my 19 CVO is and the over 40K cost. I am not sure I will buy another CVO. I mean I cant go 6500 miles with out needing a new front rotors. The seat at 10K miles looked like it had been left out side for a couple years and had 50K miles on it. Well now the second seat looks worse with only 11000 miles on it than the seat on my Fatboy with 435K miles on it and 18 years old. My iPhone 11 Pro still won't make phone call with boom audio yet works with my older truck older car and my wife's 8 year old suv.
If they want to focus on boomers, maybe they should focus on quality and making sure all their promised features do in fact work. Not a Goldwing fan, but they do have quality, and they are reliable and their features do work for a crap load less money.
grc:
Ever notice that all the new guys they've brought in have totally avoided talking about the other elephants in the room, quality and customer service? If you won't openly talk about your real problems, you probably won't fix them either.
Jerry
iski:
--- Quote from: grc on May 04, 2020, 08:47:16 AM ---Ever notice that all the new guys they've brought in have totally avoided talking about the other elephants in the room, quality and customer service? If you won't openly talk about your real problems, you probably won't fix them either.
Jerry
--- End quote ---
Bingo! Winner!
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