Topic: WWRD (Read 3345 times)

Jock · « **on:** February 04, 2009, 09:47:03 PM »

Question: In these tough economic times what is the best business model to maintain and grow your business?

In an effort to answer this question I visited Bruce Rossmeyer’s Daytona Harley-Davidson to see how this marketing genesis was handling this matter.

Jock · « **Reply #1 on:** February 04, 2009, 09:47:39 PM »

As you can clearly see here the theory of reducing your inventory to increase cash flow is not being exercised at this dealership. However in their defense it is going to be Bike Week in a couple of weeks.

Jock · « **Reply #2 on:** February 04, 2009, 09:48:22 PM »

What about limiting your product line to decrease potential exposure? Well again it does not appear to be their course of action…new lines all over the place…Sucker Puck Sally, Thunder Mountain, American Iron Horse, Eddie Trotta, Hellbound Steel and others

Jock · « **Reply #3 on:** February 04, 2009, 09:48:57 PM »

Speaking of the custom builders certainly they have been reduced…

Jock · « **Reply #4 on:** February 04, 2009, 09:49:55 PM »

Now I got it…adding a more affordable line of transportation….

Jock · « **Reply #5 on:** February 04, 2009, 09:50:33 PM »

After thinking about it perhaps this direction has increased his customer count/sales.

Jock · « **Reply #6 on:** February 04, 2009, 09:51:10 PM »

mmm what about the CVO Line…what’s the status? Reduced inventory? Reduced cost? What should I expect?

Jock · « **Reply #7 on:** February 04, 2009, 09:51:43 PM »

Well for those of you looking for the Silver Bullet Ultra Classic…we have one and it is “priced right and ready to ride”

Jock · « **Reply #8 on:** February 04, 2009, 09:52:25 PM »

Good News for all of us…these babies are maintaining their value according to his pricing.

Jock · « **Reply #9 on:** February 04, 2009, 09:53:09 PM »

As the We’s would say…Three CVOs no waiting…

Jock · « **Reply #10 on:** February 04, 2009, 09:53:45 PM »

AND THEN IT CAME TO ME…WWRD…What Would Rossmeyer Do? What else? Add on to the ready-made carnival he already has in place.

Jock · « **Reply #11 on:** February 04, 2009, 09:54:36 PM »

What better pleasure would you obtain as a resident of these nice condos then to have this at your front door?

Jock · « **Reply #12 on:** February 04, 2009, 09:55:10 PM »

Oh yeah and don’t forget you can always sell some space…

Jock · « **Reply #13 on:** February 04, 2009, 09:56:07 PM »

As I stated in the first post, this guy is a marketing genesis and as PT Barnum stated,
“There is a sucker born every minute”

To those of you that have purchased your bikes from him GOD Bless You for assisting the economy on a higher level

Gettinold · « **Reply #14 on:** February 04, 2009, 10:19:10 PM »

Amen to that .

110tHunDer · « **Reply #15 on:** February 04, 2009, 10:35:25 PM »

Dick, what a funny, funny, funny series of posts!

spydglide · « **Reply #16 on:** February 06, 2009, 07:38:32 PM »

Hey Jock, great thread! What were those 50K VRex things?

spyder

Trapperdog · « **Reply #17 on:** February 06, 2009, 07:57:19 PM »

Quote from: spydglide on February 06, 2009, 07:38:32 PM

Hey Jock, great thread! What were those 50K VRex things? spyder

Interesting bikes, looks like something the Terminater or George jetson would ride
http://images.google.com/images?sourceid=navclient&rlz=1T4GPTB_enUS290US290&q=vrex&um=1&ie=UTF-8&ei=99qMSYtbmpawA5yF-fYI&sa=X&oi=image_result_group&resnum=4&ct=title

JCZ · « **Reply #18 on:** February 06, 2009, 09:48:22 PM »

Incredable! But I could tell you had a fun time doing it. I just don't know what to think about those prices in these times........why would anybody buy from him in times like these?

Sean M Cary · « **Reply #19 on:** February 06, 2009, 10:33:46 PM »

I think the gold bike should have been about 60k...

I mean, I'm just saying - mines worth 80-100k easy and that one wasn't as nice...

miker · « **Reply #20 on:** February 07, 2009, 03:12:31 PM »

I wish I had more money that all the brains and good looks that I was born with...I coulda paid 11K more for my bike making it better.
Dick I did not realize the depth of your rapier sarcasm, next time you tell me you are glad to see me I will be wondering if you really mean it.

I never been there,,,,Do they charge to use the restrooms? If not I think I could leave a big ...nevermind.

Jock · « **Reply #21 on:** February 07, 2009, 06:08:33 PM »

Quote from: miker on February 07, 2009, 03:12:31 PM

I wish I had more money that all the brains and good looks that I was born with...I coulda paid 11K more for my bike making it better.
Dick I did not realize the depth of your rapier sarcasm, next time you tell me you are glad to see me I will be wondering if you really mean it.

I never been there,,,,Do they charge to use the restrooms? If not I think I could leave a big ...nevermind.

Well as a matter of fact....

Buy early · « **Reply #22 on:** February 07, 2009, 06:19:01 PM »

Jock, great post and photos! Have one technical question, how do you get multiple photos in one post?

Jock · « **Reply #23 on:** February 07, 2009, 06:48:42 PM »

Quote from: Buy early on February 07, 2009, 06:19:01 PM

Jock, great post and photos! Have one technical question, how do you get multiple photos in one post?

I try to host my pics on photo hosting sites therefore I tend to utilize the insert image link as many times as I want in a post.

Hope that helps...

miker · « **Reply #24 on:** February 07, 2009, 07:15:28 PM »

Quote from: Jock on February 07, 2009, 06:08:33 PM

Well as a matter of fact....

Ah haaa! It says nothing about flushing!

porthole · « **Reply #25 on:** February 08, 2009, 12:28:18 PM »

Wow, I always wanted the 05 Fatboy CVO, I should run down there and pay the still list price on the 4 year old used model

spydglide · « **Reply #26 on:** February 08, 2009, 06:20:50 PM »

Quote from: porthole on February 08, 2009, 12:28:18 PM

Wow, I always wanted the 05 Fatboy CVO, I should run down there and pay the still list price on the 4 year old used model

Or........you come come to your senses.

har! spyder

porthole · « **Reply #27 on:** February 08, 2009, 06:32:31 PM »

Quote from: spydglide on February 08, 2009, 06:20:50 PM

Or........you come come to your senses. har! spyder

Yeah, OK, I'll do that, thanks Spy

RedDevil · « **Reply #28 on:** February 08, 2009, 08:48:56 PM »

Obviously, there's no recession in Florida, at least in FB's world.

Wrongway · « **Reply #29 on:** February 08, 2009, 09:16:19 PM »

MJZ · « **Reply #30 on:** February 08, 2009, 10:00:26 PM »

Unfrickenbelievable, I am speechless, I knew his store here had to send all of their Screamin Eagles down there because they could get a higher price but I had no idea. Holy Crap, amazing.
Thanks Jock, that was really eye-opening, BB was absofrickenlutely right.

FLSTFI Dave · « **Reply #31 on:** February 09, 2009, 09:27:07 AM »

Wow, unbelieveable.

I can not believe those prices.

I have been in there before, but never really looked at his bike prices.

I sure am glad I have a dealer that will sell CVO's at MSRP....

TN · « **Reply #32 on:** February 09, 2009, 11:54:14 PM »

Quote from: Jock on February 04, 2009, 09:47:03 PM

Question: In these tough economic times what is the best business model to maintain and grow your business?

In an effort to answer this question I visited Bruce Rossmeyer’s Daytona Harley-Davidson to see how this marketing genesis was handling this matter.

so tell us what you bought??

TN

Jock · « **Reply #33 on:** February 10, 2009, 10:35:51 PM »

Quote from: TN on February 09, 2009, 11:54:14 PM

so tell us what you bought??

TN

At those prices NOTHING! After all I work for a living!

RJ749 · « **Reply #34 on:** February 11, 2009, 02:42:15 AM »

Thanks for the photo essay on economics.

I doubt I could afford a T-shirt in that joint

Sean M Cary · « **Reply #35 on:** February 11, 2009, 07:32:50 AM »

Quote from: Jock on February 10, 2009, 10:35:51 PM

At those prices NOTHING! After all I work for a living!

you should have scored the GOLD bike - that was a steal...

No, don't ask, you cannot buy mine.

planenut · « **Reply #36 on:** February 11, 2009, 06:03:15 PM »

thanks for the fotos and what a thread

, as the economy in Florida 8)it must not be effecting them

Jon

Jock · « **Reply #37 on:** February 28, 2009, 06:51:42 AM »

An update...It's Bike Week and his inventory is unreal...

There must be close to two thousand bikes at this dealership

Jock · « **Reply #38 on:** February 28, 2009, 06:53:11 AM »

Jock · « **Reply #39 on:** February 28, 2009, 06:54:16 AM »

A price decrease...

JoMo · « **Reply #40 on:** February 28, 2009, 08:07:47 AM »

Really grate post. I always wanted to go there just to see it maybe I will.

Jo Mo NYC

Wildrat · « **Reply #41 on:** February 28, 2009, 09:57:48 AM »

I'm sorry for this, but I think you meant Genius (Someone with Extraordinary intellectual and creative power) not
Genesis (an English rock band formed in 1967 or The coming into being of something; the origin).

We all knew what your talking about though. I was deciding if I and the wife were going to ride over and stay a night at Destination Daytona. Your pictures helped me with that decision. (Hell No I Won't Go) I cannot stand those fair rides or the people who run them, not to even think about the noise. I sleep good with bikes running around but fair rides outside the door, I don't think so. It's bad enough when they have Punk Rock at the bar on the other side of the parking lot. Luckily they usually stop at midnight most of the time. It's a little bit of a strain on BR though. Last time I stayed they told us they were renting the un-sold condos out to the motorcycle school over there. I don't know if they are there now though. They were getting lots of complaints from the year round residence of the place. You can only imagine what it's like. A bunch of undisciplined 18-21 year olds away from home for the first time turning the condos into college dipsy dumpsters, and no one supervising them.
I think I'll just go for a nice ride on Sunday and stay away from Daytona and surrounding area.
Nice pics of BR's show room!

RJ749 · « **Reply #42 on:** February 28, 2009, 10:46:13 AM »

There's only one reason merchandise doesn't sell, the trick is knowing which reason that one is. In this case it is evidently come down to price. Bet a lot of folks here never though you would see Rossmeyer drop a bike $10k at Bike Week.

Wildrat · « **Reply #43 on:** February 28, 2009, 01:02:58 PM »

That bike has been in the showroom for quite awhile. I guess they want it gone. I think I'll keep my money in my pocket, after all who wants a custom that after a few miles will stay parked more than it is rode. Now had Bush/Obama split the billions up amongst US citizens that pay taxes, I might consider buying a custom, but not that one, maybe a custom CVO or something or just a couple of big ole custom motors for the bikes and some HD chrome that does not rust.

springervett · « **Reply #44 on:** February 28, 2009, 02:40:12 PM »

Very cool thread. Thanks for the pics. Now however that itch came back.

Gone Fishin' · « **Reply #45 on:** February 28, 2009, 03:50:43 PM »

Speaks without words ...

Decano · « **Reply #46 on:** February 28, 2009, 06:41:37 PM »

The upstairs bathroom is free in the showroom. I didn't leave any of my money in his store, but I did leave a present.

lilbear · « **Reply #47 on:** February 28, 2009, 06:53:35 PM »

Great Thread Jock! Now that's entertainment!

Author Topic: WWRD (Read 3345 times)

Sean M Cary

Sean M Cary

Wildrat

Wildrat