They have next to no real information on their site, and it appears they just recently started this little venture. Without knowing who is actually backing this operation, which is one of the many crucial bits of info they don't talk about, I wouldn't touch them with a fifty foot pole. Make sure you check them out with your state insurance regulator and get the full story before even considering this. Any time someone offers a product for much less than others do, there's plenty of reason to be skeptical and careful. And it looks like they don't cover much of the stuff the other companies cover. People with bikes loaded with electronics need to read what they cover. Basically appears to be mechanical only, and not even all of that. For instance, their final drive coverage only applies to shaft drive bikes.
If it sounds too good to be true, assume it is.
JMHO - Jerry