While it's a neat looking bike that has that "look at me - I'm different" quality, I can't imagine how difficult it will be to succeed in such a slow economy. Buell failed, Indian has failed, come back, failed again, HD sales are way off...seems like a bad time to bring out a new brand that will only appeal to a select/small mkt. Let's face it, this thing will be pricey....the 20-30 year old crowd won't be able to afford it, so they'll buy Japanese, like they do now. That means they'll have to chisel out customers from the middle/upper middle class Ducati and BMW crowd. Will potential customers be skittish of a new company (i.e., what happens if they go out of business...what about parts, service)? I wish them all the luck, but this will be a difficult endeavor.
What do you guys think...