I have yet to hear from someone who has said "man I wish I would not have bought this beautiful new CVO"...
First it sounds like you did well by not pulling the trigger yet! Salesman know that color sells, and why not toss out a high number and see if someone bites. All they did is move one of the negotiables in the deal. People buy on color more than any other thing. With only 3 color schemes to chose from, it's a salesman's dream.
A salesman first asks you what color you want - commitment, and what do you want your monthly payment to be - opening your check book without knowing it.
Educate yourself and shop around - there is more than one hot citrus around. One of the dealers I visited tried to tell me that they had the only citrus in TX presently available, and that only 7 were being delivered to my State. Basically they were saying that this was the only one that there was, better jump on it. That was BS, as I located another one within 3 days.
MSRP is only MSRP if your know overall what you are paying. If they are low balling you on the trade in, then an up charge on the new bike - that's maximizing profit. That's good business practice for the way a HD dealership is set up to pay everyone from the salesman, to the manager, to the owner more profit. If your in a big market you can do this. If your not, then you will drive away customers.
I knew I couldn't get a CVO within 200 miles at MSRP, trust me I did my home work. What I did find out was what the banks would loan on the resale of my bike, so I understood the real resale value of my bike. I was able to negotiate a higher trade in value for my bike, and eat away all the additional mark up.
The NADA resale values are the max a bank will loan on a used bike, plain and simple. Unless the new buyer tosses down extra cash, that be it. Dealers again will use this number as a stake in the sand.
You can try selling your current bike on e-bay, cycle trader, craigslist if you want to reduce sales charges. You lose out on sales tax savings with trading in, but can personally maximize your profit. The dealer knows this and will use this to their advantage. I had several offers to sell my bike outright, but the numbers didn't work as well as trading it in. Again, I knew my numbers.
Once you know all the intangeables, you can understand the real purchase price of the bike. You can negotiate down from $3K over MSRP, or upsell the value of your trade in - basically as one person responded, the dealership is trying to maximize profit, and unless you understand this profit margin, you are at the mercy of the dealership. You can negotiate a better discount on extended warranty, parts added on and labor. It's all negotiable. Some things the dealer won't move on, others they will.
Now you can make a deal, or walk away. In the end, you know what you are really paying for the bike, and whether or not you can live with the deal. Once you are confident that you are getting the best price for the bike in the market area you live in, that's all that matters. $3K is mouse nuts compared to what you are going to sink into the bike after you buy it. You already know that.
I tapped into 1% financing for 5 years - that was huge $'s over the life of the loan. Only one dealer I visited was willing to offer me this, because this costs the dealership profit.
Once I was within my overall range....Trigger pulled, never looked back.
I would recommend that you get better educated on the numbers, find what you can live with, then look for the deal. Don't be afraid to walk away. You know if the 2012's run out, there will be 2013's - maybe with a bigger engine, and a color you like better. Pull the trigger when you don't have any more questions yourself.
Buyers remorse will only last as long as it takes to roll on the new bikes throttle. Good Luck.