A new lifter will not have any oil in them. You have to put them into (submerge) a oil bath, take a rod and push down on the centre of the lifter to bottom out the lifter plunger. When doing this you will see little air bubbles coming out of the lifter "it takes a bit of force to push the plunger", repeat this 3'4'5' times till there are no more bubbles. Then the lifter is purged with oil..
Not to sure what Doc means on the rods being in backwards, But it is possible for the rod not to be in the cup at the back of the rocker arm. On adjustment of the rod, turn the adjuster to the point it is just snug so you can spin the rod with your fingers and no up and down movement,..Lifter should be on the rocking point of the cam when doing this, then hold the bottom part of rod from turning, turn the adjuster 6 flats down(a flat being one of the six flats of the adjuster hex) and lock down. you should not be able to spin the rod now. Hope this helps ya out man