Yup, looks about right to me. Figure 18%-20% off MSRP, and yes indeed, most auto dealers would kill for that kind of markup. They haven't had that kind of discount structure since the 1970's, when massive inflation created "sticker shock" and the manufacturer's responded by cutting the dealer discount (margin) to keep from having to boost MSRP's any higher. You might be amazed at how low the margins are for low end and mid level cars. It's the reason that all those add-ons became popular with the dealers, like bogus paint protection packages and other pure profit items, financing skullduggery, etc.
This is why I've always recommended that people never pay more than MSRP, and never pay for "prep" which is strictly one of those extra profit add-ons. They are compensated by H-D for the tiny amount of "prep" that Harley requires.
Jerry
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Topic: Cycle Buy / Dealer Cost (Read 1174 times)