It was on Monday in 2006. I was pretty cynical before the gig but came away glad that I'd attended. In addition to the breakfast refreshments, the dog-and-pony show regarding the new models was pretty neat. We also got to go through the new model preview at the Civic Center on Monday before the non-CVO types did, and there was a line a mile long to get the HOG pin and see the new bikes. I had planned to go on a ride out to an old bar located S-E of Rapid City in the afternoon, but because the MOCO had provided free tickets to the drag races in Sturgis, I decided to go to the drags instead. The races were pretty good and very windy. Later that day a major storm blew in and deposited big-time hail and other such stuff all around the area. Representatives from the CVO Division were our hosts at the track and solicited our input on any and all topics. My diatribe was why H-D doesn't have ABS (clearly not a CVO-related topic, but since no one else from the MOCO asked my opinion lately, I gave it to the nearest employee). The Screamin' Eagle Drag Race Team riders came over and chatted us up, too. The food consisted of really good, thick burgers and brats (mandated by Milwaukee, I'm sure). Beer was available for purchase and very cold. Finally, we were given black lanyards to use for attaching badges, or whatever, with "STURGIS 2006" on one side and "CVO OPERATIONS" in white lettering on the other. I'm wearing one today and that alone made the deal worthwhile. Yes, I'm cheap and superficial.
I would attend another one of these in a heartbeat, but haven't heard about one this year. It was very cool!