Just for grins I did a little checking on Kelly Blue Book retail values for 2004 Ultra (FLHTCUI), 2004 Gold Wing ABS, and 2004 Valkyrie Rune.
Ultra - $19595 MSRP, $16190 KBB
Gold Wing - $18999 MSRP, $13265 KBB
Valkyrie - $24499 MSRP, $18240 KBB
At first glance, it looks like the Honda riders are sucking hind t_t, right?
Well, lets look a little closer at the numbers. First, the average Harley rider has been paying more than MSRP, especially for Touring models. Let us assume the average gouge by the dealer was 1K on the Ultra (it was probably more in many parts of the country). At the same time, you can get anywhere from 1K to 3K discount on the Honda in most any part of the country. If you add the additional dealer markup to the Ultra MSRP, subtract the average discount from the Honda MSRP, and then compare to the used retail values you will see that the resale value advantage is largely a myth. What was true a few short years ago is no longer true, and with the current market situation Harley's resale "advantage" will continue to evaporate. For the first time in many years, the supply is larger than the demand.
Jerry
Jerry,
You are right on in your thoughts and numbers!
The last few years the good numbers (Demand) have been becoming bad numbers (Supply), so to speak
I like most don't just buy a Harley for a good resale value however, I don't like taking a bath either when I want to buy a newer scoot
The MoCo, IMHO geared up production for the Asian/Chinese market but the country of China, had other thoughts
So all of the extra production has been dumped back in our own backyard so yeah Supply is way ahead of Demand
Come on China, let the MoCo get their scooters in your country to balance out North America Supply & Demand
jeffj
Author
Topic: MSRP Dealers? (Read 6529 times)