I don't think profitability is necessarily always the best for consumers. I agree with grc's and others' general comments that Harley Davidson tends to sacrifice quality for profits, and we are the ones that allow them to get away with it. I can't blame HD for their lack of integrity, however, considering their unique position in the market, and the times we live in.
Harley has found a unique niche where their product doesn't need to be flawless, or even the best, and can still charge exorbitant prices for a mediocre product. This is in part because there are two main types of buyers: Those like us, who buy them for their style and the huge number of accessories and upgrades that are available, and those who get caught up in the Harley hype and mystique, and only ride a few thousand miles over the time they own the bikes.
There was a program on NPR recently where the guest explained that after WWII, the focus of successful companies was more toward making high quality products and attracting good employees by treating them well. Investors and stockholders were secondary. The middle class boomed. The last few decades, the focus of business has shifted to short term profits, higher rewards for stockholders, and astronomical rewards for CEOs, who work with a company for a few years and then leave, with little regard for the future of a company, its products, and its customers.
I'm not saying it's good or bad. It is what it is. I love my Ultra, and feel good about owning a Harley Davidson. I'm glad they are doing well.
Dan