We got both of our copies - two copies, same address? - Yesterday. Yes, interesting distribution system.
And Grover, you are dead right!
The metric bike on the cover of a HD magazine is a pretty major mistake.
I don't think you have to have anything to do with HD to be their editors, probably just contracted out. And obviously no QA going past those that would/should know better. I see it all the time where I work. People, well intentioned perhaps, don't don't their butt from the nose of thier faces, make presentations and give statements, and don't have the faintest clue how things "really" work in the background. The rest of us just have to race to do damage control.