I have ICE in my phone. However, it doesn't do much good for the people that you'd want it to. I've been told (both hospital staff and paramedics) that they don't get into a person's phone if they're not conscious.....due to privacy laws. I was surprised by that and mentioned that the phones now come out with an ICE feature and it's in bold red letters in the address book.

I'd not be surprised if this was a California thing? Maybe some of you first responders can speak to this?
Once I learned this, whenever we (Andy, Don, Jon, me....the Nor Cal krew) would leave the state I would create an ICE sheet for each person in the group...two contacts each. Then I'd print it up and everybody in the group would get a copy and leave a copy at home with somebody on the home front. I also keep a copy in my pocket as well as in my tour pack. Thank God....so far....we've not needed it.
I've been with a pack that was far from home and several bikes tangled up. Nobody knew the one couple well enough to have a contact phone number for either of them......we didn't know who we could call for them. Something to think about when you're headed out of town.