www.CVOHARLEY.com

Please login or register.

Login with username, password and session length
Advanced search  

Author Topic: Harley-Davidson, social media campaign called "Live Your Legend"  (Read 894 times)

0 Members and 1 Guest are viewing this topic.

Puzzled

  • Vendor
  • 5k CVO Member
  • *
  • Offline Offline
  • Posts: 8801
    • PA


    • CVO1: 2018 FLTRXSE Road Glide Custom (SOLD)
    • CVO2: 2013 FLTRXSE2 Road Glide Custom (SOLD)
    • CVO3: 2001 FLTRSEI2 Road Glide (SOLD)
Harley-Davidson, social media campaign called "Live Your Legend"
« on: March 31, 2016, 04:55:18 PM »
Much of the extra $60m of marketing budget announced by Harley-Davidson last year is being spent on a an integrated broadcast and social media campaign called "Live Your Legend" in which the company seeks to market the desirability of its metal based on the social and generational attributes of shared experience, friendship and legacy - inviting new generations of riders to build their own brand story.

http://americanmotorcycledesign.blogspot.co.uk/2016/03/news-briefs.html
Logged
2023 CVO Road Glide
2003 Rigid Springer Chopper "Puzzle" Bike 26"
 

Page created in 0.208 seconds with 20 queries.