The First Rolling Thunder®, Inc. Demonstration
The Founders of Rolling Thunder®, Inc., Artie Muller and Ray Manzo, were ordinary men who understood that they had a right to have their voices heard and proceeded to lay down the plans for a gathering in Washington, D.C. during the 1988 Memorial Day weekend. They reached out to their families, fellow veterans and veteran's advocates to unify and form a march and demonstration in the nation’s Capital. Their arrival would be announced by the roar of their motorcycles, a sound not unlike the 1965 bombing campaign against North Vietnam dubbed Operation Rolling Thunder. Hence, they would call themselves "Rolling Thunder®, Inc." a title that would endure time and be trademarked in 1990. Word spread quickly and by Memorial Day weekend in 1988, approximately 2,500 motorcycles from all over the country converged on Washington, D.C. to demand from our leaders a full accounting of all POW/MIA's. As the Founders of Rolling Thunder®, Inc. made their stand that day in front of the Capitol, they reflected thankfully for the people who came in support of the POW/ MIA's and for the unity that was felt. This was the first Rolling Thunder®, Inc. demonstration. Only until ALL POW/MIA's ARE ACCOUNTED FOR, it will not be their last. On that day, the foundation was laid for the annual "Ride for Freedom" to the Vietnam Veteran's Memorial Wall (also referred to as the "Ride to the Wall"). The number of participants/spectators in the Memorial Day weekend Ride for Freedom has grown from 2,500 to an estimated 900,000.

